Now that the virtual dust has settled from Black Friday and Cyber Monday and the feelings of buyer’s remorse are beginning to take hold while our orders are steadily processed, it is perhaps prudent to examine the process of online sales and exactly what our online purchasing rights are in relation to them.
UK citizens are among the biggest online shoppers, with an estimated £810m spent online by British shoppers on Friday, according to internet retail experts IMRG. The results showed that 59.8% of all UK web traffic on Black Friday came from mobile devices such as smartphones and tablets. The figures also show that the UK experienced a record year for the two days, with online sales increasing by 91% on Black Friday and 22% on Cyber Monday compared with last year. Interestingly, IMB analytics found that over half of the UK's entire online traffic on Black Friday came from mobile devices, meaning that shoppers were committing to record amounts of sales on small, difficult to read in detail, mobile platforms.
Where did this commercial phenomenon come from?